The way you present your data often matters more than what you present-you may inspire more ‘trust’ in your evidence if it’s packaged up nicely. Usually, I would steer clear of Excel to avoid flashbacks to my finance internship, but the data visualisation options are flexible and there’s lots of variety. Visualise Your Quantitative Analysis Using Excel Graphs Įxcel is.just fine. Typically we find senior management want high-level information-to know the ship is sailing in the right direction-whereas, product or operations managers will want specific examples and granular topic data that’s more actionable for them in the short term. What you decide to screenshot depends entirely on the aim of the session and the audience. Here’s a survey analysis report example that includes a healthy mix of qualitative and quantitative data: Know your audience-Be selective in what insights you present, the more relevant to the audience the better.Qualitative feedback, like an example verbatim feedback, really makes the point hit home. Don’t forget the qualitative-we’re emotional beings and love a story.Include quantitative data-hard evidence is hard to ignore.The best bits of advice from the guide are: When it comes to the question of what to present, we recommend taking some of the ideas from our ‘ how to sell the value of CX internally’ guide. More advanced AI-driven analyses like these allow you to present much more meaningful insights from your survey, like exactly why customers are happy or unhappy and whether that’s changing over time. The reason for that rating is more difficult to present and relies largely on the survey analysis you complete.įor our customers at SentiSum, we run automatic topic and survey sentiment analysis on the verbatim texts left in the CSAT surveys. what percentage of our customers indicated they were satisfied. Presenting the rating’s themselves is often left to the simplicity of a bar chart, i.e. What Data Should be in Your Customer Satisfaction Survey Analysis Report?Īs you know, customer satisfaction surveys typically ask the customer for two pieces of information:
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |